Goura Sundar

−1  0  1

“Bahagia secukupnya, sedih secukupnya, dan ZEN selamanya.”

Happy enough. Sad enough. And Zen, always. He gave us this number twice, once as a definition of taste and once as the one belief he would defend.

Goura Sundar · Issue 28
Interviews · Issue 28 · 2026

Goura

@ScentofZen · and he means the whole word.
A marketer by passion, a practitioner by essence.
Spiritual Enthusiast & Marketer · Bali

On training the five senses one at a time, three doorways that open onto a father, a mother and a silence, and the number he keeps returning to when asked what a good life is.

Goura Sundar in a Balinese pavilion
Bali · the hour the lamps come on and nothing is being asked of anyone
HoM Haute · InterviewsNo. 28 · Be Present

Tap the underlined phrases for notes in the margin. Most of this page can be touched.

Goura Sundar is the youngest child of a small family in Semarapura, in the regency of Klungkung, Bali. He found spiritual practice in high school and has not put it down since. He studied marketing, and he is careful about how he ranks the two: marketing is the passion, and the practice is the essence. Most people would have said it the other way around, or said only one. He answers our questions the way he seems to do everything else, which is by placing things in their correct order and then leaving them there.

His file
Based in
Bali
From
Semarapura, Klungkung. The youngest of a small family
Known as
@ScentofZen
Does
Marketer. Marketing is the passion, practice is the essence
Since
High school, and still going
At dawn
Japa chanting, the Mahamantra, before the day begins
One belief
“(−1, 0, 1). Bahagia secukupnya, sedih secukupnya, dan ZEN selamanya”
The playlist he sent

Put it on quietly. It is not background music so much as a room to be in.

01

Five senses, trained one at a time

Ask him how fragrance fits into a spiritual life and he does not reach for atmosphere. He gives you the mechanism. Practice, he says, begins by training the panca indra: sight, hearing, taste, touch, smell. Five instruments, each of which can carry you off or hold you steady.

Scent, in his account, is the one with a particular job. A fragrance is what draws the sense of smell into being aware and present pada saat ini detik ini, at this moment, this second, while the practice is going on. Every aroma, every accord, every note, he says, can raise an emotion, a feeling, a mood. So it is not decoration on top of the practice. It is one of the five doors, held open on purpose.

Tap a petal.

Panca Indra · The five doors

Five senses, and the one he says pulls you back to now.

Tap a petal
Five instruments
Each one can carry you away from the moment, or hold you inside it. The training is learning which is happening.
02

Three doorways, and who is standing behind each

Asked for one scent that takes him somewhere, he gives three, and each one is a different room of the same house. He names them by family, the way a perfumer would: blue aromatic, medicinal balsamic, incense smoky aromatic. Then he tells you who is on the other side.

A child at the foot of a great tree
Doorway one · Blue aromatic · The father

The house in Klungkung, and his father dressed neatly for work: pressed clothes, polished pantofel shoes, a man about to leave on time. A whole childhood compressed into the smell of someone being ready.

Green light through banana leaves
Doorway two · Medicinal balsamic · The mother

Home, and welcoming his mother back from the hospital. She worked as a nurse in perinatology, the ward for newborns. A medicinal note can be tender, and he says so without apology.

Before lightFirst lightFull morning
A sleeping kitten against a carved wooden Buddha
Press
and stay
Doorway three · Incense smoky · The place

No person in this one. He says it takes him, always, to wherever peace, calm and acceptance are. Not a room he can name. A condition he can find.

It is worth noticing that two of the three are people leaving or arriving, and the third has no person in it at all. He is the youngest child. This is what the youngest child remembers: the door, and who came through it.

03

The number he gave us twice

Asked what good taste is, he answered with a number. Asked for the one belief he would defend, he answered with the same number. (−1, 0, 1). Happy enough, sad enough, and Zen always.

What makes it more than a slogan is the middle term. He is not asking for the elimination of the minus one or the maximisation of the plus one. Both are allowed, and both are rationed by the same word, secukupnya, meaning enough, sufficiently, no more than is needed. The place you live is the nought between them.

So we built it. Pull the weight to either end and let it go.

The dial · Drag it, then let go

It will not stay where you put it. That is the entire point.

−1 Sedih secukupnya1 Bahagia secukupnya
0.00
Zen

Here at the nought, nothing is being resisted and nothing is being chased. He does not call this the absence of feeling. He calls it the place feeling returns to.

Drag the weight · it always comes home
A golden water lily open on a pond

The nought · open on the waterRooted in the mud, sitting on the surface, facing the light. The oldest diagram of the same idea.

Fully open, facing up, and none of it possible without the two stages underneath. He would not separate them, and neither would the flower.
04

Three ways to be in time, only one of them now

His definition of good taste comes with its own map, borrowed from the three gunas. Living in the past is tamas, the heavy, inert one, which he glosses simply as laziness. Living in the future is rajas, the restless one, which he glosses as appetite. Living now is sattva, the clear one, which he glosses as goodness.

Three gunas · Where is your attention standing
Sattva · Kebaikan · Be PresentThe only one of the three that is actually available. His words: good taste is being present in life now, this second, finding the essence of life and not only its meaning.

That last distinction is the one we keep thinking about. Meaning is something you work out afterwards, at a distance, in sentences. Essence is only available while you are standing in it. He is saying that taste is not interpretation. It is attendance.

05

Before anyone is awake

The ritual is the least decorated answer in this issue. He wakes in the small hours. He breathes air that has not been used yet. Then japa chanting of the Mahamantra, and four words he lists in order: gratitude, present, accepting, grateful.

He begins and ends the same list with thanks, which is either a slip or the most precise thing in the whole document.

The mala · 108 beads

Tap the ring to move one bead. It is not a target, it is a way of keeping the mind from wandering off to make plans.

0of 108
The mala is only a way of counting without thinking about counting.
And the breath underneath it
Breathe in
06

Three bottles, each with a job

He does not describe what he wears, he describes what each one is for, and the descriptions are written like specifications. Tap one.

The rotation · Tap a bottle
Aromatic · Zen · CalmingThe one that travels with him. His own three words for it, and note that the name of the bottle is already an argument about time, which is the subject of this entire page.
07

Accepting

There is one word he returns to without ever building an argument around it. Menerima. Accepting. It appears in the ritual, in the definition of taste, and in the third doorway, the one with no person behind it, where he says the incense takes him to the place where peace, calm and acceptance are.

He does not present it as resignation, and it would be a misreading to hear it that way. In his arrangement, acceptance is what makes the nought possible. You cannot rest at zero while still negotiating with what happened. The minus one is allowed to have been a minus one. That is the price of the middle.

Bahagia secukupnya, sedih secukupnya, dan ZEN selamanya.

Happy enough, sad enough, and Zen always. Given once as a definition of good taste, and once as the belief he would defend. He did not seem to notice he had answered twice.

Goura Sundar · Bali
What lingers
The order
Marketing is the passion. Practice is the essence
The doors
A father leaving, a mother returning, and a silence
The number
(−1, 0, 1), and the weight of the word secukupnya
The distinction
Essence, not only meaning. Attendance, not interpretation
The word
Menerima. Accepting, which is what makes the nought possible
Where he leaves us
“Good taste is when we are present in life, now, this second. Finding the essence of life, not just the meaning.”
Goura Sundar · Interviewed for HoM Haute · 2026
Pressed · Issue 28 · Be Present
Previous pressing
Issue 27 · Rangga, Moonlight
Turn the page →
Harum Oleh Memori
Fragrance, through memory
Set in Cormorant Garamond. Issue 28, written at zero, Klungkung to Bali, 2026.