Story

HoM Haute, short for Harum oleh Memori (Fragrance Through Memory), was founded on a simple belief: fragrance is one of the few things capable of preserving memory long after the moment itself has passed. A scent can recall a forgotten conversation, a distant place, a season of life, or a person no longer present with a clarity that words often cannot. Inspired by the spontaneity of jazz, the discipline of haute craftsmanship, and the beauty of imperfection, each creation is composed in small batches as a living expression rather than a fixed formula. From everyday signatures to more adventurous explorations, HoM Haute exists at the intersection of artisan perfumery, refined elegance, and creative freedom, crafting scents that are meant not only to be worn, but remembered.

Founded by Reza Irwansyah, who serves as founder, creative director, and perfumer, HoM Haute is the result of a lifelong curiosity rather than formal training in fragrance. Coming from an economics background and having worked across multiple industries and professional disciplines, Reza approaches perfumery through continuous exploration, self education, and experimentation. Entirely self taught as both a perfumer and creative director, he views fragrance as a medium where craftsmanship, storytelling, culture, and personal expression can meet. Guided by a passion for creating and learning new things, he continues to develop HoM Haute as an independent house driven by curiosity, authenticity, and an uncompromising creative vision.