Story
Hom Haute · The House
The Story
Fragrance, through memory. A one-man house, built release by release.
HoM Haute — short for Harum Oleh Memori, “fragrance through memory” — was founded on a simple belief.
“A scent can recall a forgotten conversation, a distant place, a season of life, or a person no longer present — with a clarity that words often cannot.”
Fragrance is one of the few things capable of preserving memory long after the moment itself has passed. Inspired by the spontaneity of jazz, the discipline of haute craftsmanship, and the beauty of imperfection, each creation is composed in small batches as a living expression rather than a fixed formula.
From everyday signatures to more adventurous explorations, HoM Haute exists at the intersection of artisan perfumery, refined elegance, and creative freedom — crafting scents that are meant not only to be worn, but remembered.
What guides the house
Memory
Every fragrance is built to hold a moment — a place, a person, a season — and return it years later.
Jazz
The spontaneity of improvisation: compositions that feel alive, instinctive, and never quite repeatable.
Haute Craft
The discipline of fine perfumery — precise materials, considered structure, made in small batches by hand.
Imperfection
Beauty in the unpolished and the unexpected — a living expression rather than a fixed formula.
The founder
R
Reza Irwansyah
Founder · Creative Director · Perfumer
HoM Haute is the result of a lifelong curiosity rather than formal training. Coming from an economics background and having worked across many industries, Reza approaches perfumery through continuous exploration, self-education and experimentation. Entirely self-taught, he views fragrance as a medium where craftsmanship, storytelling, culture and personal expression meet — and continues to build HoM Haute as an independent house driven by curiosity, authenticity, and an uncompromising creative vision.
The journey
2019
Co-founder · Perfumer
House of Medici
My first perfume house — experimental to its core, built on a single dare: experience the impossible. Where it all began. @medicihouseof
2020
The pandemic year · A pioneer
Shaping a young market
As the world locked down, House of Medici helped pioneer Indonesia's modern perfume scene — one of the early independent houses to give a still-forming market its shape.
2021
The scene catches fire
Butterflies in the stomach
Excitement grows fast. The romance of Indonesia's young fragrance scene feels like butterflies in the stomach — a community falling for scent, discovering itself release by release.
2022
First pop-ups · Offline
Out into the world
The work leaves the lab — first pop-ups and offline presence at Templ Store and Semasa, fragrance meeting people in person for the first time.
2023
Scent of Indonesia · A new house
HoM Haute is born
“Scent of Indonesia” is a bazaar of mass-market fragrance — and House of Medici is already loved by the crowd. Yet to the fragheads it stays underestimated. That gap sparks something new: I found HoM Haute — a one-man house, still solo today — built to be taken seriously on its own terms. Early focus: Memento, fragrance as memory.
2024
Artisan turn · Hutan Aromantika
Still the underdog
HoM Haute pushes into true artisan perfumery and earns the attention of the artisan-fragrance heads — yet, as an underdog, it is still underestimated by many. The answer is the same as always: keep improving. Ultra-limited releases define the year, and I co-found Hutan Aromantika — fully natural, and Indonesia-centric.
2025
Trust · A cult of supporters
Harum Oleh Memori
The house settles into its name and philosophy — Harum Oleh Memori, fragrance through memory — and earns real trust. A small cult of open-minded supporters forms around it, growing local and international. The house's gratitude toward them runs deep.
2026
Modern Classics · The honest challenge
On par, still proving it
Focus turns to modern classics, every release reaching for haute quality — alongside the Fragrance Matrix and this website. The honest challenge remains: as a local brand, some collectors still rank it below established international luxury, even where the quality is — I believe — already on par, and still improving.
2027
The aim · Ahead
A name that travels
The hope: to establish the house's reputation in full — respected at home in Indonesia, and recognised internationally. The underdog keeps climbing. The work continues.
Throughout, the spirit holds: an underdog's appetite for getting better — and a deep gratitude to the supporters who believed early.
Enter the house
The Matrix
The system behind every fragrance — four styles, four layers.
Enter →
Memory Translator
Tell us a memory; we translate it into a scent.
Try it →
Creator Space
Compose a blend from a hundred materials, like a perfumer.
Experiment →
The Fragrances
Browse the house — everyday signatures to bold explorations.
Shop →
Harum Oleh Memori
Fragrance, through memory