Who Taught You That This Was Good Taste?

A floral porcelain coffee cup beside a charcoal ceramic cup
Taste · The Curriculum · No. 109

Who Taught You That This Was Good Taste?

Before a preference becomes yours, it usually passes through somebody else’s approval. Learning its history can make it more honest.

October 2026 · HoM Haute · 6 minute read

Someone hands you a coffee and waits. You can tell from the pause that it is meant to be good. There is a story about where it grew, how it was processed, why its acidity is interesting. You take another sip. What you want is a little sugar. What you say is that it is very clean.

No one has forced you to lie. The pressure is subtler: an invitation to join a group whose language you have not quite learned. You want to understand what they understand. You also want to avoid being the person who cannot. In the space between those desires, a preference is being formed.

This happens with films, furniture, clothes, wine, perfume. It happens in families long before it happens in shops. We discover what receives approval, which pleasures need defending, and what sort of person a choice is supposed to make us. Eventually we call the accumulated result our taste.

There was always a teacher

A parent repeats a song until it becomes the sound of a safe journey. An older cousin shows you how trousers should fall over a shoe. A friend explains why the silence in a film matters. A vendor persuades you to taste the broth before reaching for the sauce. Education in pleasure often happens through affection.

This is worth keeping in view because the fantasy of a wholly independent taste is lonely and implausible. Learning from someone does not make your enjoyment borrowed forever. Many things become available only when another person slows you down enough to notice them.

The question is what kind of attention the teacher asks for. A generous teacher helps you hear the bass line. An anxious one tells you which record will embarrass you. Both can expand your collection. Only one reliably expands your freedom.

The room behind the judgement

Pierre Bourdieu’s Distinction examines taste in relation to social position, challenging the idea that cultural preferences are simply private gifts. It is a useful lens, not a complete explanation of every individual choice. What feels effortless to one person may have required another to acquire a vocabulary, find access, and risk looking ignorant.

Consider the instruction that a room should contain very little. It can express real care for proportion. It can also conceal an abundance of storage, space and money elsewhere. A crowded room may contain poor decisions, or it may contain the entire life of a family with nowhere else to put it. The photograph alone cannot tell you which.

The same problem appears when difficulty is mistaken for depth. A slow film may reward patient attention; slowness alone does not make it good. An austere perfume may be beautifully composed; enjoying sweetness does not make someone less perceptive. A preference becomes a social weapon when its explanation ends with the inferiority of those who disagree.

None of this means that quality is imaginary. A chair can be badly joined. A recording can reveal details another obscures. A fabric can wear more comfortably. The useful move is to say what the thing does, and how well, before making claims about the worth of its owner.

The difficulty begins when learning what to notice becomes learning what to hide.

The body has evidence

We can become articulate about what we admire and inarticulate about what we enjoy. The distinction shows up at home. There is the album we mention and the one we actually play while cooking. The object we photograph and the one we reach for without thinking. The garment whose story is excellent and whose collar irritates us all afternoon.

Private use is valuable evidence because it removes some of the audience. Does the chair remain inviting after the room has been posted? Do you return to the book without needing to be seen reading it? Does the perfume agree with the unremarkable hours between leaving home and coming back?

Yet immediate comfort cannot be the only judge. Some pleasures need repeated encounters. A dish can be strange before it becomes beloved. A piece of music may require a little orientation. The difference is between giving something time and giving it an indefinitely favourable verdict because the right people already have.

Allow a provisional answer. You can respect the work and remain unmoved. You can enjoy it while knowing very little. You can discover, on a fifth encounter, that the person who recommended it was right. None of these positions needs to become a permanent identity.

Hands holding plain cotton and patterned batik cloth
A preference can be inherited, questioned and still kept.

The embarrassment test

One revealing exercise is to notice the pleasures you introduce with an apology. The familiar pop song. The sweet coffee. The souvenir plate. The film you watch whenever you are ill. Who is the apology addressed to? Often the imagined listener is more severe than any actual friend.

The opposite embarrassment is worth noticing too: shame about liking something considered pretentious. A difficult novel or a carefully made jacket can bring uncomplicated delight. Mocking refinement is another way of demanding conformity. There is no freedom in exchanging one list of approved pleasures for its exact reverse.

You do not need to defend every liking with a theory. But when a purchase is expensive, or when your judgement affects someone else, explanation becomes useful. Saying that a room feels better because the light reaches the table gives another person something to discuss. Saying that it is simply more elevated closes the conversation.

A house has to ask this too

A fragrance house occupies an awkward position in this conversation. We describe materials, propose combinations, frame experiences, and ask people to trust our judgement. The language can help someone perceive more. It can also make them feel that their own nose is inadequate.

The responsibility is to leave room for an unpersuaded person. If a composition means a cold morning to its maker and a hospital corridor to its wearer, the wearer has not failed. Their associations arrived through a life we did not live. We can explain our intention without attempting to overrule their experience.

A serious culture of taste should increase the number of things a person can notice and the number of responses they can express. That includes disappointment. Expertise earns its place by making differences clearer, not by requiring everyone to rank them in the same order.

Keep what you can stand behind

You may finish asking these questions and keep everything you already love. The coffee may still be black, the room spare, the music slow. What changes is your relationship to those choices. They become things you have examined rather than requirements you are afraid to violate.

Or you may recover something you edited out of your life to look more coherent. The patterned cup beside the plain one. The song that does not fit the collection. The warm, sweet scent that needs no elaborate defence. A person’s taste can contain evidence of several loyalties at once.

The next time someone hands you a coffee and waits, you can take your time. You can ask what they find in it. You can tell them what you find. And if you would like a little sugar, there should be room on the table for that conversation.

A question to keep

The first teacher

Who first made this thing worth your attention?

The private test

Would you still choose it without anyone knowing?

The change

What have you learned to enjoy—and what have you only learned to praise?

Reading notes and sources

Original visual studies created with AI for this essay. The scenes are illustrative, not documentary records.

Harum Oleh Memori
Fragrance through memory