Anthony

Anthony at a Halloween party in Pontianak
HoM Haute · InterviewsEdition 46 · Pontianak · 2026
Edition XLVI · MMXXVI
Anthony at a Halloween party in Pontianak
Plate I · Flash, a borrowed robe, Pontianak

Anthony

Songwriter and rapper · Pontianak, West Borneo

“How you gonna find out your taste, if you don’t test it?”

He started writing rhymes at sixteen, on walls before paper. He came to perfume wanting to smell good and stayed for the notes that make people step back. Both, he says, are ways of carrying an emotion across a room.

Part one · The record

Rhyme first, then the nose

A songwriter from West Borneo on animalic notes, his uncle’s boombox, and why he refuses to judge anything from inside his own coop.

Tap the underlined phrases. Six things on this page can be handled.

The scribbles on the wall were the first evidence. Anthony grew up in Pontianak with more imagination than surfaces to put it on, and at sixteen he stepped into rap and started doing the thing he named himself: berRIMAjinasi. Perfume arrived later and by accident. He wanted to smell good, which is where almost everybody starts. Then somebody handed him something animalic, and the floor moved.

Based in
Pontianak, West Borneo
Does
Songwriter and rapper
Started at
Sixteen, in rap. Before that, walls.
Wears
Lone Wolf Sonata. Karma Groove Fusion when he wants calm.
Owns
Jazz Noir Roulette, Sejuta Milyar Kata, and an unreleased 639.
Morning
Something warm to drink, R&B, and a lavender spray.
Would defend
That nobody should be judged from the angle of the coop.
Question one
How would you describe your relationship with fragrance?

At the start my only aim was to smell good. But everything I thought about fragrance changed when I met om Ichan, who gave me the experience of sniffing animalic notes. It opened a new angle for me. It is not about the compliment. It is a work of art, or an emotion the perfumer wants to deliver through a scent.

And I feel music and fragrance are the two best ways to carry an emotion, or to remind you of a moment worth keeping.

Music and fragrance are the two best ways to carry an emotion.

Handle this · 01
His uncle’s boombox
When the rain came down hard in Pontianak the family sat in the front room with snacks, and his uncle put on old songs through the boombox he loved. Press play. Each side is a memory, and what the room smelled like while it played.
Side A · Home RecordingStopped
000
Track 1 of 4
Rain on a zinc roof

The first thing you hear is not the music, it is the roof. Pontianak rain does not arrive, it lands. Everyone moves inside without discussing it, and the room fills up.

The room smells of: wet cement, cold air pushed in under the door, and whatever was frying before it started.
Why it is hereHe says music and scent do the same job. A boombox is the cheapest time machine ever built, and so is a bottle. Both of them take a room that has gone and put it back around you for as long as the thing plays.
A table of bottles and blotters at a fragrance meet
Plate II · The table where somebody hands you something you were not ready for
Question two
A scent that takes you somewhere.

Earth after rain. That damp, cold impression always takes me back to sitting with my grandmother and my uncle. When the rain came down hard we would sit in the front room with snacks, and my uncle would always put on old songs through his beloved boombox. The cold kept coming in, but the talk and the joking gave us warmth.

Heavy rain seen through an open window from a dark room
The cold kept coming in, but the talk and the joking gave us warmth.
Anthony · Edition 46
The place he is describing

Rain, as a fact of the address

Pontianak sits on the equator. There is a monument on the edge of town marking the line, and twice a year, at the equinoxes, things standing there stop casting a shadow at noon. The city grew up where the Landak meets the Kapuas, and the whole place is flat, tidal and wet.

Which matters, because it means the memory he described is not a special occasion. Rain there is not weather, it is furniture. It arrives most days and it arrives hard, and everybody has a set of behaviours ready for it: moving indoors without discussing it, the snacks appearing, the voice raised over the roof. Somebody who grows up under that does not have to be taught what damp smells like, or why an accord built out of wet ground and cold air would feel like company rather than gloom.

It also explains the second half of his taste. If you already know that cold and damp mean the room is about to fill up with people you like, then a fungal note is not an unpleasant surprise. It is a door opening.

Question three
What are you wearing these days, and why?

I often wear Lone Wolf Sonata. When I have it on people might move away, but I really do enjoy the animalic notes in it. The Fungal Accord and the Cold Forest Accord give a damp, cold impression, as if they want to break through the limits of the noses around me.

And the next one is Karma Groove Fusion, my first love with ylang ylang and incense. That one gives me calm.

Handle this · 02
How much animal you leave in
He knows exactly what he is doing. Animalic materials are the oldest and most divisive things in perfumery, and every perfumer decides how much of one to leave in the bottle. Turn the dial and watch the room.
0
parts animal, out of ten
NothingAll of it
Ten of ten stay in the room

Nothing animalic at all. Clean, safe, and everyone will call it nice. All ten stay, and not one of them will remember it tomorrow.

What you just learnedAnimalic notes are not a mistake in a formula, they are a decision about how many people you are willing to lose. The materials that read as skin, fur, damp and warm are the same ones that make a perfume feel alive rather than printed. A house that removes all of them is not being tasteful, it is being safe, and he can smell the difference from across a room.
Handle this · 03
What is actually on the shelf
He sent a photograph of it rather than a list, which tells you more. Six things, and a travel size lying flat is worth two full bottles upright. Tap the marks.
Anthony’s shelf of bottles and decants
HoM Haute Parfumerie
Front row · full bottle

The house flacon, standing at the front where the thing you actually reach for ends up. A shelf tells the truth about rotation whether or not its owner means it to.

Why it is hereAsk somebody what they wear and you get an answer that has been edited. Ask for a photograph of the shelf and you get the designer bottle they started with, the travel sizes they are actually carrying, and the sample nobody was supposed to see yet, all in one frame.
Question four
A small daily ritual that matters to you.

Brewing something warm, putting on R&B, and a few sprays of a perfume with lavender notes, for the relaxed feeling.

The soundtrack
The playlist he says describes him

He sent this before he sent anything else, which for a songwriter is the same as sending a photograph. Put it on and read the rest of the page over it.

Handle this · 04
Two ways to carry the same thing
His claim, and the reason this interview exists: music and fragrance are the two best ways to move an emotion from one person to another. So take an emotion and look at how each of them does it.
In a song
A minor seventh left hanging

The chord does not resolve, so the ear keeps waiting for something that is not coming. Longing is not a lyric, it is a delay.

In a bottle
An animalic base under a clean top

You get the pleasant thing first, and then something warm underneath that will not let you put your wrist down. Same delay, different organ.

What you just learnedBoth crafts solve the same problem: how do you put a feeling into somebody else without saying it. Music does it with time, perfume does it with evaporation, and both of them are really about what arrives second.
Question five
What does good taste mean to you?

Good taste, for me, is not about the price, and not about what everyone is talking about. It is about how a scent gives every person a journey and an experience, so that we can value every creation and the story behind it more.

Handle this · 05
How you find out your taste
He signed off his answers with a method, so here it is as one. Four steps, and the thing people get wrong at each of them.
Step one of four
Test it

Smell the thing. Not the review, not the bottle, not the price. There is no way to find out what you like from a description written by somebody with a different nose and a different childhood.

Where it goes wrongReading forty opinions before smelling one thing.
Why it is hereTaste is not a possession, it is a practice, and his version of it costs nothing. Everything in his method is available to somebody with no money and a good nose, which is how he got here.
Question six
One belief you would defend.

I believe everyone has a point of view. Let us look wider, and never judge from the angle of the coop.

Handle this · 06
The angle of the coop
His own line, made literal. This is one of his photographs. Start with the slot almost closed, read what you think you are looking at, then open it.
A street in Pontianak
12%
of the frame
The slotThe whole picture
A man standing still in the middle of the day.
What you would say: doing nothing.
What you just learnedNothing in the frame changed. The only thing that changed was how much of it you were willing to look at before deciding. That is the whole of his belief, and it is why he will not let anybody dismiss a perfume from one sniff at the top.
Anthony sitting at a coffee counter
Plate IV · The subject, seated, entirely unbothered
An old house behind a hedge
Plate V · The kind of house the rain sounds best on
Where he leaves us

How you gonna find out your taste, if you don’t test it? Trust your nose, keep going, and don’t wash your time.

He wrote that last line himself and we are not touching it. A man who names his own verb for imagining in rhyme is allowed one more.

Edition 46 · Anthony · Pontianak, West Borneo · 2026
Photographs supplied by the subject
Harum Oleh Memori
Fragrance, through memory