Yusy

Yusy Silvia walking a dappled garden path
Interview forty nine

YusySilvia

A marketing manager in Jakarta who keeps her joy in small places: beautiful rooms, the trip she is about to take, the bottle she is about to open. She likes warm and powdery and a little rose, which is to say she likes the smell of getting ready.
JakartaRose, honey, powderOne spray before the doorA little Marilyn
Yusy Silvia walking a dappled garden path
The file
NameYusy Silvia
WorkMarketing manager
BasedJakarta
Drawn toWarm, powdery, a touch of rose
RitualOne spray before leaving
Sounds likeMarilyn, with a little Lana
Chapter one

A quiet language

How would you describe your relationship with fragrance?

"Fragrance feels like a quiet language to me. I'm drawn to warm, powdery scents with a touch of rose and sweetness, soft, feminine, and comforting. Somehow, they feel very much like my personality: warm, a little sweet, and quietly romantic. I love how a scent can say something about you without saying a word."

There is a whole school of perfumery on that last sentence and most of it argues the opposite. The dominant idea for thirty years has been projection: be noticed, fill the room, make the lift turn around. What she is describing is the older function, the one perfume had before it was marketed, which is to finish a person rather than announce one.

A scent that takes you somewhere.

"The scent of rose and powder takes me back to my younger days, getting ready, playing with little bottles of perfume, and discovering how a scent can become part of a memory. It still gives me that same warm, feminine feeling today."

Notice she does not name the perfume. She names the activity. The memory is not of a smell, it is of a small person at a table full of glass, allowed to touch some of it and not the rest, learning that objects can hold a mood. Every collector alive started in that exact room.

Her mother's table

lift a stopper
Five bottles, the way a child meets them. Tap one.
Yusy in nineteen fifties styling, floral gown and pearls
The register she reaches for when she is playing: soft waves, pearls, a floral gown and a lamp behind her.
Chapter two

The table

She sent a picture of a dressing table. Roses in a silver vase, a honey pot with the dipper still in it, a cut flacon, an open compact with the puff sitting on the powder, a candle, a stack of books, a postcard of a cathedral, and a card that reads soft pink rose, honey, powdery. It is a mood board and a formula at the same time, which is a rarer thing than it sounds.

Everything on it is a note

tap the lights
Six things on her table, and what each one is doing in a bottle.
A dressing table with roses, honey, a flacon, a powder compact and a postcard

So the issue may as well build the thing she wrote on the card. Rose, honey, powder, three dials. The trick with a powdery accord is that powder is not a material. Nothing in a perfumer's organ is labelled powder. It is an effect, and it is made by putting certain things next to each other until the nose reads them as one soft grey-pink cloud.

Soft pink rose × honey × powdery

her card, as a formula
Move the three and watch the character change. It starts where she left it.
"I love how a scent can say something about you without saying a word."
Yusy Silvia
Chapter three

The same bottle, somewhere cold

What are you wearing these days, and why?

"Something flowery, powdery, and a little sweet, soft enough for everyday, but with a warmth that feels like me, like Tilia. When I travel somewhere cold, I reach for something warmer and powderier, still with that little sweetness, like A Night in Strasbourg. I love carrying the same scent into a different climate, letting the cold air, the place, and the fragrance intertwine. Somehow, when I smell it again, I'm not just remembering the perfume. I'm remembering where I was."

A Night in Strasbourg is one of ours. She reached for it for the cold without being asked, which is the correct instinct and not one we suggested. And the rest of what she says there is the most technical thing anyone has offered this series without meaning to be. A fragrance is not a fixed object, it is a rate. Every material in it evaporates at its own speed, and that speed is set by temperature and by how much water is already in the air. Jakarta at thirty one degrees and Strasbourg at three are two different machines running the same instructions, and they do not produce the same result.

One formula, two climates

drag from the cold to the heat
Nothing in the bottle changes. Everything else does.
Strasbourg in winterJakarta in March
31°
Jakarta
Top
Heart
Base
Reach
Chapter four

Knowing when enough is enough

A small daily ritual that matters to you.

"Putting on perfume before I leave the house. Sometimes it's just one spray, but it feels like putting a little mood on before starting the day."

What does good taste mean to you?

"Knowing what feels like you. Good taste isn't always about having the rarest or most expensive thing. It's knowing what to choose, and knowing when enough is enough."

Two answers, one idea. One spray is a decision about where to stop, and so is the second half of her definition. The hard part of taste was never the acquiring. It is the subtraction, and nobody sells a course in it.

A detail of her jacket, hands and bag
Three buttons, one bag, white trousers, and a watch she can read without turning her wrist. Nothing here is loud and all of it was chosen.

Add until it is wrong

her test, made literal
Dress the morning. Watch where the needle goes.
Two portraits

Then, and this morning

She sent both without comment. One is a game she played with a filter and a floral gown. One is a real afternoon in a real garden. They are recognisably the same person and the same taste, which is the whole argument of her answers.

Drag the light across

nineteen fifties, and now
The frame does not change. Only which of her is lit.
Yusy today, in a garden
Yusy in nineteen fifties styling
1950's
Now
The soundtrack

Feminine, romantic, a bit dreamy

No playlist link, just a description and two names. Marilyn singing the most breathless three minutes in American pop, and Lana, who has spent a career making the same feeling sound like a memory of itself.

"Trust yourself, trust the universe, and keep your heart positive. What is meant for you will find its way."
Yusy Silvia · Jakarta · Interview forty nine
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