Taste

The Lipstick Effect
The Lipstick Effect
Taste · Signal · No. 05 The Lipstick Effect In every downturn since 1929, people stopped buying the large thing and started buying the small beautiful one. The pattern is... Read more...
Read It Later Is Where Things Go to Die
Read It Later Is Where Things Go to Die
Taste · Signal · No. 04 Read It Later Is Where Things Go to Die The tab you saved with the best intentions. The article you will get to. The... Read more...
A desk with books and a screen at night
The Night Shift Cannot Smell Rain
A year of working beside Claude Fable, the thinking machine that helped typeset half this site: what it does brilliantly, what it cannot do at all, and why the division... Read more...
A desk setup with monitors in a dark room
The One-Man Company Stack
The software that lets one person run a fragrance house: what earned its place, what got deleted, and the single rule that decides. A working inventory, not a listicle. Read more...
A rack of servers in a data center
The AI Age: A Field Report
Taste · Signal · No. 01. Not the future, not the apocalypse: what it is actually like, mid-decade, living with the machines. Read more...